Thinking about becoming a full-time investor? It’s not as far-fetched as it might have been twenty years ago. What’s more, investment opportunities abound, whether you’re into the stock market or considering alternative asset classes such as art, real estate and collectibles.
Even better, technology has helped reduce the barriers to entry for would-be investors. Witness what’s happening in the art world, where technological innovations have changed the way art is bought and sold. Advances in online marketplaces have also opened opportunities for real estate investors and crowdfunding opportunities. No longer are in-person meetings necessary between brokers and potential buyers, and you can view a roster of properties without ever leaving your sofa.
Further, platforms such as Willow Wealth are now providing access to investment products that were formerly open only to institutions and qualified purchasers. Nowadays, it’s a whole new investment world. Still, committing yourself to investing full time is more than a notion.
As with most anything else, there are many factors to consider before investing full time, including the risks. After all, you’d be walking away from a steady income and benefits. Making the transition from a conventional job to full-time investor is a huge decision. It’s something that should be done with a solid business plan and lots of deliberation.
Considering these pros and cons will help you decide if it’s really for you too.
With all of that said, here are some tips for prospective full-time investors:
As we’ve mentioned, you must be able to deal with the stress that is part of any investing, let alone full-time. You must have the stomach for all the highs, lows, and uncertainties that come with the territory. Ask yourself whether you have the psychological strength to deal with volatility and the patience to sit pat to avoid rash decisions.
You must also assess whether you can deal with bouts of boredom and loneliness. Investing may be romanticized as non-stop excitement, but oftentimes there’s not a lot going on. What’s more, you’re in this all by yourself.
You also must have good analytical skills. That means the ability to understand basic business precepts, including financial statements. You also need solid informational skills.
Passion and drive are required for full-time investing. Sure, you may have the potential to make a lot of money, but you should also love what you do. If so, and you’re good at it, money will find you. And by the way, that passion should extend to the nuts and bolts of investing, including research and analysis.
One thing’s for sure: if you’re leaving your job merely to have a more flexible work schedule or to be your own boss, that’s fine. But you also need to make sure full time investing and the necessary research that accompanies it is right for you.
Investment styles can vary, so it’s important to develop an approach with which you’re comfortable. One way to do this is reading books about investing theory that will help you identify your strengths as well as where you need to learn more.
You can also figure out your strategy and gain an investing advantage by investigating companies through resources such as quarterly and annual reports, SEC filings and conference call transcripts.
It’s important to take some time and figure all of this out before you dive in. It’s more beneficial to develop your strategy first to avoid the problems that can come along with jumping in too soon.
Once you figure out where you want to invest, stay with it, and keep getting better. The key here will be beating back the temptation to shift gears when you hear about opportunities that aren’t in your lane. Remember, everyone should have a strategy of their own, tailored to their particular set of circumstances. What’s good for someone else might not be for you. There will come a time when you’ve gained the confidence to experiment. But early on, remain super focused on your investment calling, get it down pat, then look around to see what’s next.
There are many differerent investment opportunities, and once you decide on a strategy, you must whittle that down, too. Say you’re interested in real estate. You must decide whether your focus will be residential, commercial, industrial, development, or some combination of all of the above. If you’re interested in art as investments, you need to nail down what you’re looking for. Simplifying the process – making things more efficient – will help you learn the ropes more quickly. This will then open more potential avenues down the line.
Before working with cash, do some trial runs to see where you need to learn more – without incurring the risk factor. Try to stick as much as possible to your investment strategy to simulate real life and stay away from risks you wouldn’t take.
Take investing one day at a time and educate yourself at a pace that works for you in order to enhance your skills. One of the first things full-time investors notice is the amount of free time they suddenly have at their disposal. Use that time to work on honing your investment knowledge and skills.
Find a network of like-minded people and ask questions. There’s a lot of information you must attain, but if you hang in there, the dots should start to connect.
The lack of a sell discipline is a common issue among fledgling full-time investors. Is your investment strategy defined by value or time? Try to avoid momentary lapses in judgment here. And while you’re at it, be certain to adjust your sell-discipline to your lifestyle, since your income will hinge on short-term and very unpredictable cash flows. The key here is to do everything you can to eliminate emotion from your decision-making process. As we mentioned before, succumbing to fear can push you into making bad decisions. Learn to keep it in check.
Would-be full-time investors should spend the early years of their nascent careers building a cash supply for when things get shaky. You don’t want to get forced into a situation in which you have to liquidate assets to raise cash.
Along those same lines, take some time to get well and truly seasoned before you consider investing on margin. In the process you might discover you don’t need to do so at all. Yes, there are times when it can get you into something good that might be just a bit beyond your reach. Just make sure you’ve done the due diligence to be certain the risk is properly managed.
Your time is valuable, so conserve it by looking for things that you can automate. The idea is to conserve time and energy for things that are most important. That may mean outsourcing the boring, tedious stuff. You’ll get a lot more done when you have help staying atop the little day-to-day things.
With that in mind, you must also decide how your business will be legally structured. This will depend on your tax situation, your costs of doing business, the level of risk to which you’re open and the volume of paperwork with which you’re willing to wrestle on your own. You may need to consult with an attorney and/or tax professional to guide you on this front.
As we’ve mentioned, part of the reason you may want to leave your job in the first place is you’re no longer learning because the scope of your role is so limited. That will never be the case with full-time investing. Or at least it shouldn’t be. Some things you’ll pick up quickly, others you’ll grasp more slowly. Either way, the point is to avoid stagnancy, a state that investors can ill afford. You may even want to dedicate certain days of the week to specific areas of study.
You’re going to need to lean on your family for support early on and during tough times, so you’d do well to have a healthy work-life balance. All that extra time and lack of work structure that we talked about? Use it to your advantage by deliberately carving out time for your family and friends and other things you enjoy. Doing so will give you the refueling you need to transact business in a more positive state of mind.
It’s well known that diversification – directing investments across various industries – is a key to attaining your long-range financial objectives and can help mitigate risk. That’s especially relevant if your investments are subject to the ups and downs of the stock market. It’s also why some investors are turning to alternative investment classes such as art and real estate to diversify their portfolios.
Alternative investments may help smooth out the effect of the market’s ups and downs. Willow Wealth can get you going today with a curated selection of alternative investment opportunities, once available only to institutions and the ultra wealthy, that may help diversify your portfolio.
The data that you’re dealing with may be overwhelming at times. It’s always useful to set up structured periods where you completely disconnect from financial news and market updates. In this way you will prevent information overload and, what is more, be able to maintain clearer decision-making.
What’s a ghost trading day? It’s when you make all decisions but don’t execute any trades. This technique helps you review these theoretical positions some time later and identify emotional biases in your investing strategy (and correct them).
Here comes another technique that you can try during your investing journey. Be ready for black swans! Well, a “black swan” event is an extremely rare, unpredictable occurrence with severe and widespread impact. In financial markets, these are events that go well beyond what is normally expected, and are nearly impossible to predict with standard tools.
To be ready for a black swan event, set aside capital specifically for capitalizing on rare market events that other investors avoid: like buying during abrupt declines or major market corrections.
If you plan to embark on the journey of becoming a full-time investor, spend some time preparing yourself before taking the plunge. Assess your psychological strength, analytical skills, and passion for investing. Work on a well-defined investment strategy and stay focused on the path that you’ve chosen. At the same time, allow some room for testing your strategies, but avoid excessive risk-taking. Learn continuously and maintain a healthy work-life balance so that your new journey is enjoyable and successful.
What's Willow Wealth?
Willow Wealth enables you to build a private markets portfolio across real estate, private credit, private equity, and more. Our platform provides access to differentiated individual investments and diversified funds, as well as an automated investing solution that handles everything for you. Join more than 500,000 members and start investing today.
Products
Company
Contact us
View Willow 360 Managed Portfolios disclosures
Investments made on your behalf in a Willow 360 Managed Portfolio are highly speculative and entail substantial risks, including the fact that such investments are illiquid and subject to significant restrictions on transferability and redemption and that all or a substantial amount of the principal invested may be lost. No amount of diversification can eliminate such risks. Investment strategies such as the ones offered for Managed Portfolios may not be suitable for all investors, and potential investors must make an independent assessment of the appropriateness of any investment in light of their own objectives and circumstances.
Willow Wealth Inc. is the direct owner of Willow Asset Management LLC, which is an SEC-registered investment adviser that manages the Willow Wealth funds and provides investment advice to “retail investors” through “Willow 360 Managed Portfolios.”
Willow Wealth Inc. has an engagement with Atomic Brokerage LLC (“Atomic Brokerage”), a registered broker-dealer and member of FINRA and SIPC, to bring you the opportunity to open a brokerage account. Brokerage services for customers of Willow Wealth Inc.are provided by Atomic Brokerage. Custodial and clearing services are provided to Atomic Brokerage by Pershing LLC. Technology services may be provided by AtomicVest. For more details about Atomic Brokerage, please see the Form CRS, Atomic Brokerage General Disclosures, and the Privacy Policy. Check the background of Atomic Brokerage on FINRA’s BrokerCheck. Fees such as regulatory fees, transaction fees, fund expenses, brokerage commissions and services fees may apply to your brokerage account.
Neither Atomic Brokerage, or Willow Asset Management LLC nor any of their affiliates, is a bank. Investments in securities are Not FDIC insured, Not Bank Guaranteed, and May Lose Value. Investing involves risk, including the possible loss of principal. Before investing, consider your investment objectives and the fees and expenses charged by Atomic Brokerage and Willow Asset Management LLC.
Willow Wealth Inc. is also the indirect owner of Willow Wealth Markets LLC, which is a broker-dealer registered with the SEC and a member of FINRA and SIPC. Despite its affiliation with Willow Asset Management LLC, Willow Wealth Markets LLC does not solicit, sell, recommend, or place interests in any underlying funds in the Managed Portfolios. All trades with respect to underlying funds in the Managed Portfolios will be effected through Atomic Brokerage LLC, an SEC-registered broker-dealer, with Pershing LLC acting as the custodian as appropriate.
View important footnotes related to performance, returns, duration, and other information about Willow Wealth investments
1 Past performance is no guarantee of future results. Any historical returns, expected returns, or probability projections may not reflect actual future performance. All securities involve risk and may result in significant losses.
3 "Annual interest," "Annualized Return" or "Target Returns" represents a projected annual target rate of interest or annualized target return, and not returns or interest actually obtained by fund investors. “Term" represents the estimated term of the investment; the term of the fund is generally at the discretion of the fund’s manager, and may exceed the estimated term by a significant amount of time. Unless otherwise specified on the fund's offering page, target interest or returns are based on an analysis performed by Willow Wealth of the potential inflows and outflows related to the transactions in which the strategy or fund has engaged and/or is anticipated to engage in over the estimated term of the fund. There is no guarantee that targeted interest or returns will be realized or achieved or that an investment will be successful. Actual performance may deviate from these expectations materially, including due to market or economic factors, portfolio management decisions, modelling error, or other reasons.
4 Reflects the annualized distribution rate that is calculated by taking the most recent quarterly distribution approved by the Fund's Board of Directors and dividing it by prior quarter-end NAV and annualizing it. The Fund’s distribution may exceed its earnings. Therefore, a portion of the Fund’s distribution may be a return of the money you originally invested and represent a return of capital to you for tax purposes.
5 Represents the sum of the interest accrued in the statement period plus the interest paid in the statement period.
6 The internal rate of return ("IRR") represents an average net realized IRR with respect to all matured investments, excluding our Short Term Notes and Structured Notes programs, weighted by the investment size of each individual investment, made by private investment vehicles managed by Willow Asset Management LLCfrom July 1, 2015 through and including March 31, 2025, after deduction of management fees and all other expenses charged to investments.
7 Investors should carefully consider the investment objectives, risks, charges and expenses of the Yieldstreet Alternative Income Fund before investing. The prospectus for the Yieldstreet Alternative Income Fund contains this and other information about the Fund and can be obtained by contacting us or by referring to www.yieldstreetalternativeincomefund.com. The prospectus should be read carefully before investing in the Fund. Investments in the Fund are not bank deposits (and thus not insured by the FDIC or by any other federal governmental agency) and are not guaranteed by Willow Wealth or any other party.
8 You should not construe any information provided here as investment advice or a recommendation, endorsement or solicitation to buy any securities offered on Willow Wealth. The information provided here is of a general nature and does not address the circumstances of any particular individual or entity. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of this information before making any decisions based on such information.
9 Statistics as of the most recent month end.
245 Fifth Avenue 21st Floor, New York, NY 10016
No communication by Willow Wealth Inc. or any of its affiliates (collectively, “Willow Wealth™”), through this website or any other medium, should be construed or is intended to be a recommendation to purchase, sell or hold any security or otherwise to be investment, tax, financial, accounting, legal, regulatory or compliance advice, except for specific investment advice that may be provided by Willow Asset Management LLCpursuant to a written advisory agreement between such entity and the recipient. Nothing on this website is intended as an offer to extend credit, an offer to purchase or sell securities or a solicitation of any securities transaction.
Any financial projections or returns shown on the website are estimated predictions of performance only, are hypothetical, are not based on actual investment results and are not guarantees of future results. Estimated projections do not represent or guarantee the actual results of any transaction, and no representation is made that any transaction will, or is likely to, achieve results or profits similar to those shown. In addition, other financial metrics and calculations shown on the website (including amounts of principal and interest repaid) have not been independently verified or audited and may differ from the actual financial metrics and calculations for any investment, which are contained in the investors’ portfolios. Any investment information contained herein has been secured from sources that Willow Wealth believes are reliable, but we make no representations or warranties as to the accuracy of such information and accept no liability therefore.
Private placement investments are NOT bank deposits (and thus NOT insured by the FDIC or by any other federal governmental agency), are NOT guaranteed by Willow Wealth or any other party, and MAY lose value. Neither the Securities and Exchange Commission nor any federal or state securities commission or regulatory authority has recommended or approved any investment or the accuracy or completeness of any of the information or materials provided by or through the website. Investors must be able to afford the loss of their entire investment.
Investments in private placements are speculative and involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest. Additionally, investors may receive illiquid and/or restricted securities that may be subject to holding period requirements and/or liquidity concerns. Investments in private placements are highly illiquid and those investors who cannot hold an investment for the long term (at least 5-7 years) should not invest.
Alternative investments should only be part of your overall investment portfolio. Further, the alternative investment portion of your portfolio should include a balanced portfolio of different alternative investments.
Articles or information from third-party media outside of this domain may discussWillow Wealth or relate to information contained herein, but Willow Wealth does not approve and is not responsible for such content. Hyperlinks to third-party sites, or reproduction of third-party articles, do not constitute an approval or endorsement byWillow Wealth of the linked or reproduced content.
Investing in securities (the "Securities") listed on Willow Wealth™ pose risks, including but not limited to credit risk, interest rate risk, and the risk of losing some or all of the money you invest. Before investing you should: (1) conduct your own investigation and analysis; (2) carefully consider the investment and all related charges, expenses, uncertainties and risks, including all uncertainties and risks described in offering materials; and (3) consult with your own investment, tax, financial and legal advisors. Such Securities are only suitable for accredited investors who understand and are willing and able to accept the high risks associated with private investments.
Investing in private placements requires long-term commitments, the ability to afford to lose the entire investment, and low liquidity needs. This website provides preliminary and general information about the Securities and is intended for initial reference purposes only. It does not summarize or compile all the applicable information. This website does not constitute an offer to sell or buy any securities. No offer or sale of any Securities will occur without the delivery of confidential offering materials and related documents. This information contained herein is qualified by and subject to more detailed information in the applicable offering materials.
Willow Wealth Inc. is the direct owner of Willow Asset Management LLC, which is an SEC-registered investment adviser that manages the Willow Wealth funds and provides investment advice to the Willow Wealth funds, and in certain cases, to retail investors.Willow Wealth Markets LLC is an indirect subsidiary of Willow Wealth Inc..Willow Wealth Markets LLC is a broker-dealer registered with the Securities and Exchange Commission (“SEC”) and a member of the Financial Industry Regulatory Authority (“FINRA”) and the Securities Investor Protection Corporation (“SIPC”). Information on all FINRA registered broker-dealers can be found on FINRA’s BrokerCheck. Despite its affiliation with Willow Asset Management LLC, Willow Wealth Markets LLC has no role in the investment advisory services received by Willow Wealth clients.
Willow Wealth is not a bank. Certain services are offered through Plaid, Eisen and Footprint and none of such entities is affiliated with Willow Wealth. By using the services offered by any of these entities you acknowledge and accept their respective disclosures and agreements, as applicable.
Investment advisory services are only provided to clients of Willow Asset Management LLC, an investment advisor registered with the Securities and Exchange Commission, pursuant to a written advisory agreement.
Our site uses a third party service to match browser cookies to your mailing address. We then use another company to send special offers through the mail on our behalf. Our company never receives or stores any of this information and our third parties do not provide or sell this information to any other company or service.